Posts on Web Design
All web projects start off with the best of intentions. You want to be more competitive. You want to sell more products. You want to connect with your customers. But the snag comes when you haven't really thought out what you're doing with your web strategy. At the heart of every successful website is a specific plan of action to achieve well-defined business goals. But to create that winning plan of action, you need to first become comfortable with the word 'No'.
Saying yes is pretty easy. You typically don't have to make a tough call when you say yes. You don't have any confrontation. In their book, Rework, the bright minds at 37signals write, "It's so easy to say yes. Yes to another feature, yes to an overly optimistic deadline, yes to a mediocre design. Soon, the stack of things you've said yes to grows so tall, you can't even see the things you should really be doing. Start getting in the habit of saying no - even to many of your best ideas. Use the power of no to get your priorities straight."
Every once in a while, someone has a big idea. With responsive web design, Ethan Marcotte has provided us with perhaps the biggest idea in web design since Jeffrey Zeldman first began to champion web standards. Marcotte's idea is really an act of synthesis, combining existing techniques into a single design approach that elegantly addresses one of the most pressing challenges facing web creators today.
Increasingly, those that design websites have to work in an environment where the sites they create will be viewed on an ever larger range of devices. A website will be viewed on anything from a smart phone to a large screen television, making the challenge of presentation more difficult than ever.
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